Hong Leong - Mach Credit Card: Infographic
The Mach Credit Card involves various lifestyle packages and add-ons that suit various personas. One of the common objects, today’s youth use to project these personas are badges. In this visual idea we, thus, try to use the badges in different sections of the layout to communicate the data. Like to communicate the lifestyle packages we could have one avatar for each lifestyle and badges with illustrations for things like movies, nightlife etc. pinned on the avatar. Additionally, each add-on could also be a badge - It’s like asking the audience, which are the badges they want to wear. Through this concept we would be able to convey all the data while keeping the layout trendy and breaking the clutter of the usual bank info-graphics.
